You have high hopes for your new or redesigned website—it has an exceptional design and showcases your superior product or service. Can you expect an immediate ROI? Unless people find you online, there’s no way they’ll come to your site and possibly buy from you. This is where search engine optimization (SEO) has a big role to play.
Why do you need SEO? Here are the ways it can optimize your website for high search ranking.
- People Find Your Website
Building an online presence is the first crucial step to get your brand discovered, trusted, and loved. A good SEO strategy achieves that.
You’d want your website to show up on the first page of search results—and nowhere else. Recent studies found that 70% to 90% of clicks happen on page 1 of search results. Being on page 1 raises your chance of getting someone to click to your site, and this is where the buyer’s journey begins.
- Attract Potential Customers to Your Site
Even with the popularity of social media, search marketing still brings significant traffic for most businesses. In fact, organic search accounts for 64% of website traffic.
But more than just driving visitors to your website, SEO brings qualified leads at no cost. An inbound marketing method, SEO generates more leads than outbound marketing strategies.
People use search engines to find a specific answer or solution. If your site is on top of the search results, you provide useful information to those who need it the most.
This is what makes traffic from organic search (or unpaid search results) more valuable and cost-effective than paid advertising. With SEO, you aren’t spending money to push your brand to people who might not be interested in it.
- Increase Sales at Low Cost
Website optimization is crucial for local businesses. Rank highly in local search, and you’ll see your site visits and sales grow.
Tap local SEO to optimize your website for a particular location, so your target customers can quickly find your business online or visit your brick-and-mortar store. According to Google research, 50% of consumers who did local searches on their mobile device visited a store and made a purchase on the same day.
- Improve User Experience
User experience is a critical search engine ranking factor today. So much so that successful businesses invest in user-friendly websites, useful and relevant content, and other things that enhance their visitors’ experience.
With your website optimized for SEO, you improve user experience, retain customers, and increase conversion rates.
- Build Trust in Your Brand
A high search ranking makes you credible in the eyes of search engine users. Especially if your site ranks number 1 on Google, people will view your brand as the authority in your industry. They’ll believe you’re the best!
- Beat Your Competitors
SEO isn’t just about optimizing your website. It also monitors and analyzes what your competitors are doing, so you can improve your website and SEO strategies to outrank them.
- Strengthen Your Digital Marketing Strategy
According to a recent Marketing Dive study, 82% of marketers believe that SEO is becoming a more effective digital strategy. SEO improvement and organic presence growth are the top inbound marketing priorities of 61% of marketers in HubSpot’s 2018 State of Inbound survey.
Your competitors could be among those leveraging SEO for their marketing campaigns. If they’re stepping up their SEO game, you don’t want to be left behind, right?
For small and medium-sized businesses, SEO plays a key role in any digital marketing strategy for long-term success, particularly in expanding customer base and increasing sales.